Megan Routh is a Cultural Anthropologist, Strategist and founder of Near/Next: a culture-savvy collective of anthropologists, ethnographers, semioticians, documentarians and future-thinkers with 25+ years experience conducting research, moderating workshops and cultivating cultural intelligence across global markets. From establishing positionings for cause-centric start-ups to uncovering deep-dive segment insights for legacy brands, to training clients to adapt unique qualitative approaches and academic theories into applicable, turn-key methodologies, she's helped companies like Peloton, Target, Facebook, Meta and CBS fusing consumer insight, cultural foresight, and global context to inspire big-picture brand thinking.
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