Panel: What happens when the data disappears?
Have you noticed something different about social media lately? We sure have. People seem to be disappearing. Not literally, but they’re definitely posting less on public channels and moving to private communities. This is true for Gen Z, but other age groups too.
On top of that, some internet data is literally disappearing. As platforms change their rules around data access, it’s becoming harder to get a hold of the data we’re used to analysing. This raises the question, how the heck are we supposed to understand our customers better when we can't get the right information?
During this panel we’re going to be discussing:
👉 What does the shift to private channels mean for social listening?
👉 Are there any hacks for getting information about our audiences, particularly Gen Z, without this data?
👉 When people are keeping their true selves private online, can we really say we understand our audiences?
👉 How can we get people to trust our work when the data keeps disappearing?
👉 What does the future of data look like? How should our industry evolve to stay relevant
